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Web Copy That Sells

ebook

Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques.

Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, "Twitterized" attention spans, and new forms of video content, marketers' online sales techniques need an upgrade.

In Web Copy That Sells, you'll gain tips for:

  • crafting attention-grabbing, clickable, and actionable content;
  • learn how to streamline key messages down to irresistible "cyber bites" for highly targeted Facebook ads and interactive web banners;
  • discover the latest psychological tactics that compel customers to buy;
  • and learn how to write video scripts that sell.
  • Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.


    Expand title description text
    Publisher: AMACOM Books Edition: 3

    Kindle Book

    • Release date: February 22, 2013

    OverDrive Read

    • ISBN: 9780814432525
    • Release date: February 22, 2013

    EPUB ebook

    • ISBN: 9780814432525
    • File size: 4377 KB
    • Release date: February 22, 2013

    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    Languages

    English

    Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques.

    Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, "Twitterized" attention spans, and new forms of video content, marketers' online sales techniques need an upgrade.

    In Web Copy That Sells, you'll gain tips for:

  • crafting attention-grabbing, clickable, and actionable content;
  • learn how to streamline key messages down to irresistible "cyber bites" for highly targeted Facebook ads and interactive web banners;
  • discover the latest psychological tactics that compel customers to buy;
  • and learn how to write video scripts that sell.
  • Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.


    Expand title description text
    • Details

      Publisher:
      AMACOM Books
      Edition:
      3

      Kindle Book
      Release date: February 22, 2013

      OverDrive Read
      ISBN: 9780814432525
      Release date: February 22, 2013

      EPUB ebook
      ISBN: 9780814432525
      File size: 4377 KB
      Release date: February 22, 2013

    • Creators
    • Formats
      Kindle Book
      OverDrive Read
      EPUB ebook
    • Languages
      English